IsetanShinjuku

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160-0022 3-14-1, Shinjuku, Shinjuku-ku, Tokyo
Phone number
03-3352-1111
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TOPFloor Guide Main Building 6F > It is school bag information to child reserve in April, 2017 by entrance to school

It is school bag information Floor Guide to child reserve in April, 2017 by entrance to school

School bag sale information "of most last chapter Mitsukoshi Isetan

About sale information of Mitsukoshi Isetan original school bag which we introduced so far this time of the most last chapter
We will tell.

School bag ... which we introduced in ... Chapter 1

<Roy star> block mesh school bag 74,520 yen

Model who feels casual individuality to mesh belt of colorful leather which we adopted in zentei. We arranged stripe of polychromatic errand for interior boldly and finished stylishly.

From Wednesday, June 15 sale START!
※Handing over plan: Sequentially from the end of January, 2017

<Roy star> nu tough rock school bag 74,520 yen

Design which treated special reflection material "light force ® aurora reflection" that color changes by angle is impressive. We use clarino "tough rock ®" resisting wound.

From Wednesday, June 15 sale START!
※Handing over plan: Sequentially from the end of January, 2017

School bag ... which we introduced in ... Chapter 2

From pattern maid school bag 63,720 yen

By abundant combination, we express individuality of child. I make discerning school bag which is available with attachment for a long time.

From Wednesday, June 15 sale START!
※Handing over plan: About the end of March, 2017

Sale of pattern maid school bag was finished at 10:00 a.m. on Tuesday, November 1.

School bag ... which we introduced in ... Chapter 3

<*ha> X <Orobianco> school bag 89,640 yen

School bag that Mr. Giacomo VALENTINI which was <Orobianco> founder obtained idea in work of "*ha" known as figure of Fujin Raijin screen. We adopted letter of scale of carp which came from "the gateway" and "study" graphically.

From Wednesday, June 15 sale START!
※Handing over plan: Sequentially from the end of November

©/®/TM The Andy Warhol Foundation for the Visual Arts, Inc.

<Andy Warhol> school bag banana…89,640 yen, others four kinds…78,840 yen

We covered with Aristrist which represented the 20th century, work of Andy Warhol and posted on the back boldly. It is stylish school bag stimulating creative sensitivity of child.

From Wednesday, June 15 sale START!
※Handing over plan: Sequentially from the end of October

Popular school bag ... of ... others

<Orobianco> cowhide school bag 79,920 yen

We were particular until Tail on flashing which gave model push of popular brand <Orobianco> original, metal plate, the back side of stripe print, day including bright coloring.

From Wednesday, June 15 sale START!
※Handing over plan: Sequentially from the end of November

<cokitica> X <dai*seikaban>
New standard school bag 75,600 yen

We condense characteristic of popular Children's Wear brand <cokitica> and well-established school bag & bag manufacturer <dai*seikaban>. It is model who realized design which we were particular about in detail with expert craftsmanship.

From Wednesday, June 15 sale START!
※Handing over plan: Sequentially from the end of January, 2017

<Velnica> little is classical
School bag 68,040 yen

School bag of popular fashion brand <Velnica>. Tail shines on embroidery that we made on side, mat metal fittings, cute day when, besides, there is not including decoration belt.

From Wednesday, June 15 sale START!
※Handing over plan: Sequentially from the end of June

<Velnica> little is classical
Leather school bag 86,400 yen

Design of popular model just pursues feel of a material on cowhide and offers gray which is available with unisex. Design of embroidery and the flashing back varies according to color.

From Wednesday, June 29 sale START!
※Handing over plan: Sequentially from the end of August

School bag which the above introduced is available in Isetan online store.

Isetan online store

Besides, school bag of Mitsukoshi Isetan original is full!

School bag digital catalogue

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Chapter 3 Mitsukoshi Isetan original school bag②

We introduce thing of design which is innovative in school bag of Mitsukoshi Isetan original New Item this time of Chapter 3.

... *ha X Orobianco ...


*ha X Orobianco school bag

Japanese traditional art technique "*ha" and <Orobianco> with the history of 400 years are collaboration. School bag which expressed Japanese tradition in contemporary style.

Designer introduction

Giacomo VALENTINI: <Orobianco> founder / designer. We let <Orobianco> which we founded in 1996 make rapid progress to global lifestyle brand.

Yoshimaru Takahashi (takahashiyoshimaru): Art director / graphic designer who wins many prizes at home and abroad. We search sight communication expression every day.

With *haOne of the schools in molding technology that came into existence late in Momoyama era, and has been inherited in the present age. We use gold silver foil in the background and use bold composition and feature rich decorativeness, design. Figure of Fujin Raijin of Sotatsu Tawaraya is known typically.

We cover and express view of the world of *ha using antique gold to tack and metal fittings part.

In scale design of money
Icon of "study."

Brand logo
Tack which performed model push
Handle.

... Andy Warhol ...


<Andy Warhol> school bag

Collaboration with <Andy Warhol> work which is standard-bearer of global pop art work. Cover, and express past Archive on the back; the highest peak of art X school bag.


We camouflage cow from representative work of Warhol,
We pick up butterfly, flower, five kinds of banana.
©/®/TM The Andy Warhol Foundation for the Visual Arts, Inc.

Thing of banana design touches studs for handle and previous tightening; and in rock taste.

Aristrist introduction

Andy Warhol (1928-1987): One of the most influential artists in the present age when we named oneself "pop artist." We let image for advertisement and the media sublimate to work of art and gave writer of the same period various inspiration and won fame.

※Cultural inheritance of Andy Warhol continues being valid through his work of art possessed by Andy Warhol art foundation. We receive consent from non profit organization of New York supporting visual art, Andy Warhol art foundation, and the Ikeda earth plans, and this plan product produces.
As for the information about Andy Warhol, please see this.
Andy Warhol art foundation: www.warholfoundation.org

※Image introducing in this page is all under development. Please note that you may be different from real specifications.
※We are going to show around the details of "New Item school bag of Mitsukoshi Isetan original" which we introduced this time in the beginning of June.

It continues to the most last chapter
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Chapter 1 Mitsukoshi Isetan original <Roy star> pattern maid school bag

This time of Chapter 2 pattern maid school bag of Mitsukoshi Isetan original <Roy star> of every year extreme popularity
We introduce. Selectable kinds increased this year!

... design introduction ...

Material is available from cowhide, clarino (artificial leather).
Cowhide is high-quality visually, and the feature is that we are superior in durability. It is easy to handle clarino in lightweight
The feature is that we are strong in water and dirt.

KOLOR of the body and rim roll
We are available from all 11 colors each.

Type (model) can choose thing you like, too.

We emphasize individuality by colorful interior.

Is optional; nameplate
It came to be attached (extra charge).

Design of flashing tack
We are available from nine kinds.

Zip from 11 colors,
Handle charm is available from eight kinds this year, too.

As for the embroidery available from five kinds on the side (extra charge).

kkkk

By abundant combination
As we can express individuality of child,
It is available with attachment for a long time
Discerning school bag
I make.

※Image introducing in this page is all under development.
Please note that you may be different from real specifications.
※Pattern maid school bag takes order in each Mitsukoshi Isetan shop of the whole country during period of from Wednesday, June 15 to Monday, October 31 (there is store without the handling partly, too).

Sale of pattern maid school bag was finished at 10:00 a.m. on Tuesday, November 1.

※Please note that you may be out of stock even if during exhibition period.
※Handing over of product plans about the end of March, 2017.

Chapter 3 spreads out
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New Item school bag of Chapter 1 Mitsukoshi Isetan original

We introduce a part of New Item product of release plan in 2017 when we planned with Yoko Morita dealing with much design of Mitsukoshi Isetan original school bag this time of Chapter 1.


Designer introduction

design office YOKO MORITA Yoko Morita

After design technical school graduation to designer of bag & accessory. After having worked as product plan designer of two major bag bag manufacturers, we are active in independence, the existing office.

Bag design luggage design ・
Wallet design bag design ・
Pouch design belt design others


School bag introduction①

We added sense of fun to simple school bag of cowhide. Embroidery of one point of flashing is accent!

We use the colorful former tightening that we knit with color that we matched with hue of flashing. Previous tightening to appear for an instant from the side is point.

We use stripe of bold polychromatic errand that we matched with previous tightening for interior.


School bag introduction②

Reflection material changing in rainbow color by angle to see is new style. Because it reflects to movement of child, we are reliable on attending school and rainy day.

Safety is kept by using reflection material for tube of shoulder belt and handle.

It is high-quality school bag which held a feeling of tsuya in check. Design such as feather creates stylish atmosphere.


Designer introduction

■May 5 (Thu/holiday)
■ISETAN KAIKAN 5F = MANA bieye / cocoiku room4

Stylist with qualification of association of department store authorization school bag adviser advises various questions for selection of school bag about how to choose school bags.
Let alone close explanation about difference in specifications, we have you have you carry school bag on your back toward the protector and realize difference and tell selection of product about useful knowledge.

■Time: From 11:00 a.m. to the midday, from 3:30 p.m. to 4:30
■Capacity: Each time 5 family state

[Reservations method, inquiry]
We accept over store, telephone from Wednesday, April 20.
Main building 6F = school child Accessories
Telephone: 03-3352-1111 (main switchboard)

※Image introducing in this page is all under development.
Please note that you may be different from real specifications.
※We are going to show around the details of "New Item school bag of Mitsukoshi Isetan original" which we introduced this time from the middle of June.

Chapter 2 spreads out
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The Japanese alphabet of beginning school bag

Titled "the Japanese alphabet of school bag," we introduce recent school bag circumstances this time.
At first from point of selection of school bag. Where should we choose school bag while being careful?

Size of school bag

Do you know that school bag becomes big little by little during these past several years? Elementary schools using A4 clear file increased, and size of school bag has begun to grow big in form with it. In addition, there seems to be school using A4 flat file which is one size bigger than clear file recently, and school bags of A4 flat file correspondence model increase, too. But it seems to vary according to school. It may be good to ask senior mother of acquaintance.

Basic type

Cube type

School bag of traditional cover. If A4 clear file is refreshing, too. It is model which is called Gakushuin type.

Size that cube type that the side does not have irregularities contains A4 flat file. As we finish by special sewing, appearance size spreads naisun while being the same as basic model so that A4 flat file enters.

From order status of pattern maid school bag of Isetan Shinjuku which we accepted during period of from July, 2015 to November

Are basic type and cube type, which way popular?

It is cube type.

Approximately 80% what in cube type as for the choice of the whole!
Though "we do not know whether you use A4 flat file anyway big."
A lot of toiuo voices were asked, too.

Material which is used for school bag

As for the material used for school bag, clarino (artificial leather), cowhide, three kinds of CORDOVAN are the center. For example, there are many school bags of design which was elaborate because we are easy to embroider on clarino (artificial leather), and it is basic daringly to keep leather quality alive to nature leather, and there were many school bags which we finished, and model which we put together in each material characteristic is founded.

Clarino
(artificial leather)

Cowhide
(natural leather)

CORDOVAN
(natural leather)

At point of lightness, clarino is the first. We are strong in both water and dirt, but are inferior only to artificial leather a little at point of texture such as natural leather. It is characteristic that there are many things of affordable price.

It is characteristic of cowhide that it is high-quality visually, and is superior in durability. Leather textures increase with time and become tasteful expression. There is mask to be vulnerable to water, but there is much water-shedding finish and appears.

About leather of buttocks of horse, it is very precious. Fiber density is high, and is strong in wound; occasion rijiwamotsukinikuidesu. Weight is heavy, but original leather; is shiny, and textures increase in embezzling.

From order status of pattern maid school bag of Isetan Shinjuku which we accepted during period of from July, 2015 to November

Are there many people choosing clarino and cowhide, which way?

Clarino

As for the choice, cowhide was approximately 40% in clarino for approximately 60% of the whole.
※To pattern maid school bag of CORDOVAN there is not offering.

Color of school bag

There seems to be rule to some extent depending on school, but diversity, school bag of various colors are sold to color of school bag. Therefore, from order status of pattern maid school bag of Isetan Shinjuku which we accepted during period of from July, 2015 to November, we will see the latest popular color.

Popular KOLOR?

Black

Navy

Red

BiBitto
Pink

Camel

Brown

Blue

Green

Suite
Pink

Pink

HABA
Blue

 

First place black

The first of boy is still popular without changing. Share increases until we occupy a quarter of the whole. As well as single color, we change color of rim roll of school bag, and there is much to finish in oneself preference recently.

Second place navy

Navy of adult-like atmosphere is ranked the second place a little. We matched with black of the first place, and preference of boy concentrated on these two colors.

Third place Red

Pull vivid pink which dominated as iron plate KOLOR of girl for these past several years; in the first place of child KOLOR of woman. Flow of origin recurrence was seen.

 

Purchase time of school bag

It is wrong to become early year by year, and there is not as we listed in the beginning. Then when should we actually buy school bag?

The beginning of June

Time of the handling varies according to each shop,
Generally, introduction of school bag begins at this time.

End of July ...
The middle of August

We hang at time of tray after summer vacation began, and visit in grandparents parent and child three generations who included grandfather, grandmother is frequent recently.
2015 was month with many visitors that August had you purchase most.

9 Mon

At this point in time, one more than half already buys school bag.

Like pattern maid school bag, there are many products which handing over becomes depending on product for the future. Souvenir pictures moirashaimasu having you find plans while having you confirm.

Name of school bag

Many parts are used for school bag, and the name varies, too. Finally we explain name of each part while looking at image of school bag. When we look at school bag, we pay attention to these parts.

●Cover

Part called face of school bag.
Durability degree and feel of a material vary according to material.

 

●Rim roll

We cover leather edge of the body with artificial leather.
In pattern maids as for the coloring
You can choose.

 

●Lock

Model mounted with one-touch rock increases recently.

 

●Handle

From voice of mom to be easy to have school bag
Carried model increases recently.

 

●Back perception

Recently from part of the root three-dimensionally
Thing of specifications that stood up is mainstream.

 

●D perception

We use to lower security buzzers.

 

●Chap snap

It is part which one side opens and closes.
Let's use depending on use.

Chapter 1 spreads out
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